Your Employees Won't Post for You | T. Tara Turk-Haynes & Cassandra Babilya
Description
Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting.
Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake Shack deal instead.
That's what happens when you don't understand the difference between employee advocacy and forcing your team to sound like corporate robots.
Internal comms leader Cassandra Babilya (ex-CIA analyst turned culture expert) and T. Tara Turk-Haynes (VP of talent acquisition and DEI) break down why most employee advocacy programs fail. Your team shares mixed messages because you're asking them to post instead of creating conditions where they want to.
They cover how to build real advocacy, empower employees to share authentic experiences, and get your team aligned on your message.
For anyone who wants their team to actually promote the business without it feeling forced.
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Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
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02:41 Genuine Employee Advocacy vs. Corporate Posts
03:44 Creating a Culture of Authenticity and Trust
17:19 Recognizing and Incentivizing Employee Contributions
35:30 Hiring for Creativity and Brand Ambassadorship
39:59 New Trends in Workplace Culture
42:08 Internal Comms in Business Success
45:59 Managing Risks of Employee Advocacy
50:49 Measuring the Impact of Employee Advocacy
58:09 Challenges and Strategies for Small Businesses
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5 episodes to binge on:
- The no bullshit strategy with Alex Smith
- Brand strategy in action with Cam Varner
- Repositioning to $10M with Nicole Downer
- Your Business Might Be Unsellable with Allie Beckmann and Alexandria Seydel
- Repositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton
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Reach out to guest speaker | T. Tara Turk-Haynes:
Cassandra Babilya:
Website | LinkedIn | Instagram
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
United States
